mxdwn Interview: Brian Hobbs and Dev Sherlock On Rebuilding & Recapturing The Essence Of SXSW Music Festival On Its 40th Anniversary -
The infamous South by Southwest Music Festival has come to a junction. It seems for a while now, the festival has been caught between its music-discovery roots and its massive artist-name-drawing success. It is no stranger to criticism from its struggles after the pandemic to rising costs to lackluster lineups.
However, new leadership of the 2026 festival, Brian Hobbs, vice president of music, and Dev Sherlock, director of SXSW Music Festival, aren’t just acknowledging the headlines claiming th...
However, new leadership of the 2026 festival, Brian Hobbs, vice president of music, and Dev Sherlock, director of SXSW Music Festival, aren’t just acknowledging the headlines claiming th...